Tag: Writer’s Digest Conference 2012

Remember When Pitches Were Just For Movies: Digesting the Writer’s Digest Conference (Part 3)

After Donald Maass spoke about how to intensify novels and convinced everyone that the novels they came to New York to pitch needed to be rewritten from scratch, we were treated to the last speaker of the evening, Chuck Sambuchino, who gave us a crash course in pitching a novel.

Chuck summed up the novel pitch like this: It is the back of a DVD box.

You start with a logline.  This is a one-sentence hook to draw in your readers to checking out your title instead of that book of 101 pranks that can be performed with fruit.  Can love survive tragedy?  What do you do when the world’s most wanted terrorist is also your mother?

Then you move on to the pitch itself.  A pitch, Chuck explained, is a three to ten sentence description of your manuscript.  Three to ten sentences to get the attention of an agent.  Three to ten sentences that determine whether you are going to become a published author or spend the rest of your life working customer service at Harvey’s House of Milk.

The pitch is supposed to take between 60 and 90 seconds to deliver, or between 5 and 8 seconds if you talk like that guy who did the commercials for Micro Machines.  It begins with a sentence that introduces your main character, preferably by name, that sums up the status quo:

Frank thought he had found the perfect job as a taste tester for Lucky Charms.

Next, a sentence or two that sum up how that status quo is disrupted:

But one day he sees a marshmallow that he has never seen before.  It is black and in the shape of a PlayStation controller.

Then, a few sentences about how the main character confronts that disruption to the status quo:

At first, Frank thinks it is just an accident.  But as these black PlayStation controller marshmallows keep showing up in his assignments, he starts to ask questions, and finds that these new additions are more than just a test.  Rebuffed by his superiors, Frank digs deeper and finds himself embroiled in the middle of a worldwide conspiracy to enslave the eaters of sugary cereals.

Finally, close with a sentence that shows how the main character grows as a consequence of confronting the disruption to his status quo, but that does not give away the ending.  It helps if you can throw in a sidekick and a romantic interest:

Aided by an animated leprechaun—and motivated by his newly found love for the mysterious Wanda Slapjankles—Frank learns that breakfast cereal is more than just for breakfast.

 And that’s it!  Now you try.

Posted on by Mark Kaplowitz 2

Remember When Genre Was Genre: Digesting the Writer’s Digest Conference 2012 (Part 2)

All of the speakers at the Writer’s Digest Conference that I attended last weekend were excellent.  One of them who stands out in my mind is Donald Maass, who spoke about writing for the 21st Century.  I thought he was going to tell us to write about robots or the aging baby-boomers.  But he was talking more about the way to write a book rather than on a particular topic.

For example, Maass led us through some questions to ask ourselves about our novels.  What is something that would blow your novel sideways?  What is the main character’s one unshakeable belief?  How can we become dead Swedish authors?

He had us write down the one thing that we cannot bear to write down, one thing that we cannot say even to ourselves.  After checking that no one was looking over my shoulder, I jotted down my one thing and covered it hastily with my hand.  I saw what Maass was doing.  He was showing us how to bring emotion into our books, how to make the reader feel something.  What my novel needed, obviously, was for the main character to confront people who keep sitting there sniffling instead of blowing their noses.

Maass also made a prophecy; that cross-genre novels would be big in the 21st Century.  Like crossing paranormal with family epic.  Terrorist with romance.  Ketchup with mayonnaise (the last few are my examples).  In describing the book that people are looking for in the 21st Century, he kept using the words “high intensity” and “emotional,” and said that we should try to show a change occurring over many steps.

Maass’ talk was so electrifying that I was taking notes even before the audience members had finished telling their personal stories disguised as questions.  The notes were for a novel—a novel that was going to blow the doors off every library in the world.  A novel that would be open, face down, on nightstands everywhere.  A novel that would sit on everyone’s shelf from sea to shining sea.

And then I remembered that the novel of the 21st Century would be just electrons and computer code.

Posted on by Mark Kaplowitz 7

Remember Life Before Memory Sticks: Digesting the Writer’s Digest Conference (Part 1)

This past weekend I attended the Writer’s Digest Conference at the Sheraton Hotel in Midtown Manhattan.  It just so happened that there was another Sheraton Hotel directly across the street.  Two Sheraton Hotels facing each other [caution: double spoiler alert], like the identical twin white mega churches at the end of Wayne’s World 2, during its parody of the end of The Graduate.

After I’d finished my coffee and noticed that the lecture I was attending, “Growing Bananas In Your Old DVD Player: An Introduction,” did not seem to have very much to do with writing and publishing and other ways to work in jeans and long t-shirts.  I wanted my money back, but all refunds had to be in banana seeds.

I was fortunately able to make the three lectures by author A.J. Jacobs, agent Donald Maass, and Chuck Sambuchino, an editor for Writer’s Digest Books (an imprint of F+W Media).  A.J. spoke about some approaches to writing about yourself in the 21st Century.  I started to think of myself as a robot, with a Pentium brain and a 75-page Terms and Conditions.  Then Donald Maass—known by some as simply, “Don”—talked about breaking through genre boundaries, and right then and there I began outlining a generational epic based on a family of extreme couponers.

The last speaker of the night was Chuck, who showed the attendees how to write the perfect pitch.  To write a pitch, he said, and I’m paraphrasing here, you have to make your book sound like the back of a DVD.  I wanted to ask him if the emergence of Blu-Ray discs required any adjustments to pitches, but the microphone was in the middle of the room, and to get to it I would have had to squeeze in between table and probably would have knocked some coats off of the backs of chairs.

The highlight of the evening came, however, from a question from a member of the audience.  The vigorous conference attendee said, “Now, let’s just say I’m pitching one of these agents tomorrow, and let’s just say I have a memory stick with my completed work on it.  At what point might be able to slip my stick into the agent’s hands?”  When the laughter died down, Chuck looked at the man, and advised him to not put any sticks into any agents’ hands. 

You just couldn’t achieve a public-speaking moment like that 10 years ago.

Posted on by Mark Kaplowitz 6