Mash-Up, June 4: Kristen Lamb, How to Write Funny, Paul Johnson

This week we review a blog post from Kristen Lamb, a book titled How to Write Funny, edited by John B. Kachuba, and a blog post from Paul Johnson at The Good Greatsby.

Kristen Lamb is the best-selling author of We Are Not Alone and Are You There Blog? It’s Me, Writer.  Read these books if you want to write.  In the 21st Century, like it or not, a blog, a Twitter account, and a Facebook fan page are the holy trinity of an author’s platform, and Kristen wrote the bible.

On her blog, Kristen gives additional lessons on social media and the craft of writing.  Every one of her posts answers a question I had in my head before I visited her site.

For example, Kristen’s recent post, “Scene Antagonists–The Making of a Hero”, discusses the scene antagonist that drives the inner change of a character.  After I looked up what antagonist meant (it means the bad guy), I wanted to know how an antagonist would work in certain humorous books, where the main character’s obstacles are of his own doing.

I asked this in a comment to the post.  Kristen’s articulate answer was (1) be careful of literary fiction, which must be read in the context of the time it was published, and (2) even those protagonists’ inner turmoil must be externalized to tell a good story.  For years I had wondered why my every attempt to create a buffoon fell flat on the page.  Now I know what was missing.  There must be an anti-buffoon.

I’ve learned other great lessons in writing humor from the aptly titled How to Write Funny, an anthology of essays and interviews from accomplished humor writers.  It’s an old cliché that humor cannot be taught.  But this book does not really teach humor.  Instead, it demonstrates how to find and release the humor from the dysfunction that lies within and around us.  Chapter 14, on the 7 Commandments of Comedy Writing, is alone worth the price of the book.  That is, unless you are completely humorless, which explains why you are reading my blog.

And last, but certainly not least, is one man who does not need to learn anything about writing humor.  His name is Paul Johnson, and his blog, The Good Greatsby, has become a daily treasure.  Writing comedy is hard.  Writing publishable comedy every day seems next to impossible.  I keep looking in the website’s source code for elves that do the writing at night, but all I saw were semicolons, backslashes, and a half-eaten oatmeal cream pie.

One of Paul’s recent gems, “Food Pyramid We Hardly Knew Ye”, discusses the United States Department of Agriculture’s decision to change the food pyramid to a food plate.  The very idea oozes with comedic value, and Paul capitalizes on it nicely.  If you want to start each day with a laugh, bookmark TheGoodGreatsby.com.

And that’s a wrap.  Enjoy the weekend.

The Facebook Page Neurotic

Everyone wants to be liked by other people.  Even people who mow their lawns at 7 o’clock on a Saturday morning want to be liked by other people.  But measuring exactly how many people like you is difficult.  People might come to your party just for the peach cobbler.

Facebook pages, however, measure exactly how many people like you.  And being liked is completely different from being friends.  Lots of people are friends with people they don’t like.

I created a Facebook page to measure exactly how many people liked me, and because of this cryptic passage I read at location 195/542 in Are You There, Blog?  It’s Me, Writer:

 “All writers need a fan page.”

I created the page, uploaded a photo, wrote a self-serving blurb, and picked a gender.  I started inviting my friends to like me so that I could get the magic 25 needed for a username.  I wanted a username so that when I make business cards, the URL to my Facebook page is a neat “facebook.com/username” instead of the messy “facebook.com/firstname-lastname/longstringofnumbers.”

And I wanted my username to be exactly the same as my Twitter handle, MarkKaplowitz.  When you go through life with a first name that ends in the same letter and sound that begins your last name, you always fear that the two names run together in speech and that people won’t know where your first name ends and last name begins.

I think about the others who face this issue:  Julia Allison.  Michael Lewis.  Adam Morrison.  Jennifer Runyon, who played Gwendolyn Pierce on Charles in Charge.  Roald Dahl.  David Duchovny.  William McKinley.  Julius Caesar (using the Anglicized pronunciation).  These high achievers somehow got the world to know their first and last names.  When I saw that HTML was treating all names, big and small, on a lowercase basis, I worried that my concatenated k’s would be seen as one.  I needed a way to show differentiation.

And then I stumbled across Jody Hedlund’s Facebook page, with “AuthorJodyHedlund” as its username.  So it was possible!  I practiced typing my social media contact information on an imaginary business card:

http://twitter.com/MarkKaplowitz

http://facebook.com/MarkKaplowitz

Something was missing.  Then I saw it:

http://twitter.com/MarkKaplowitz

http://facebook.com/MarkKaplowitz

Killer!  The capital M, lowercase k, and capital K were dressed like the Blue Devils drum line!  Now no one would be confused.

My 25th like arrived last Friday afternoon.  With shaking hands I went to Facebook’s username portal, and was curtly informed that “MarkKaplowitz” was taken, just like that Steven Spielberg miniseries about aliens.

Who was this thief, this scoundrel, this cur, this knotty-pated fool who dared to take my username?

I scrolled down and found my answer.  It was me.  I had stolen my own name.

A few months ago, Facebook had offered me the opportunity to pick a username for my personal profile.  I had clicked on “confirm” because I like to click on things.  And Facebook’s help page said that usernames could not be transferred, period.

I searched for another way.  I found a post from August, 2010 that explained that one could release a username from a profile, and then immediately claim it for a page.  But the comments indicated that this strategy became risky in November.  I could not take risks.

One of the comments to that post proposed filing a Facebook copyright infringement claim against yourself.  I was skeptical but desperate.  I filled out Facebook’s form.  It asked for the name I was claiming and typed “markkaplowitz” and hit submit.  I wanted quick resolution, and a few seconds elapsed before I’d realized what I’d done.

I had forgotten to type “MarkKaplowitz” as I’d planned.  My business cards!  My perfectly aligned usernames!  My dispelling of confusion!

I received an email from Facebook confirming receipt of my request to transfer “markkaplowitz” from my profile to my page.  I drafted this reply:

Dear Mr. Zuckerberg,

I make reference to the username “markkaplowitz” that is currently the subject of a copyright dispute.  In the event I prevail against myself, I would prefer that the username for my page be entered as “MarkKaplowitz” with the first letters of my first and last name capitalized.  Makes it a little easier to read.  Sorry for being such a pain.  I love what you’ve done here.  I did not see The Social Network.

Sincerely,

Mark Kaplowitz

As the cursor stood poised over the send button, a voice inside my head said, “Don’t push it.”  But a louder voice said, “Follow your dreams.”  So I sent the email, went in the bathroom to throw up, and stepped outside for some fresh air.

I walked to a park, took a seat on a bench, and watched people.  A mother licked her hand to wipe her child’s face.  A guy in a backwards baseball cap scratched his chin while his girlfriend sent a text message.  A silver-haired man in a seersucker suit strolled by with a house cat on a leash.  The world showed nothing but indifference.

I went back to my computer.  No emails from Facebook, no change to the username.  I tried to blog, but the words weren’t coming.  I needed that username.

As the hours passed I became convinced that I would not get the transfer.  I would have to be “MarkKaplowitz2” or “TheRealMarkKaplowitz” or “ThatGuyWhoWritesThoseRememberWhenPostsOnSchlabadooDotCom.”  My business card would look messy.  My career would stagnate.  I would grow old on that park bench, telling myself over and over that I never should have sent that email.

And then I refreshed my page for the millionth time and saw that the username had been transferred.  It was “markkaplowitz” without any capitalization.  And I thought to myself, “You know, it looks kind of chic in all lowercase.  Maybe I should change my Twitter name to all lowercase.  For the business cards.”

Thanks Facebook!

Have you created a Facebook page?  Did you have any difficulty choosing a username?  What are your thoughts on capitalization in URLs?  What are your thoughts on crazy Facebook obsessions?