Remember When Interest Rates Were Positive?

“There’s got to be something we can do to get this economy rolling.”

“There isn’t, sir. We’ve taken interest rates as low as they can go.”

“Don’t use ‘they’ to refer to interest rates. ‘They’ should be used only in reference to people. Use ‘these’ or ‘those’ or something. Rework the sentence.”

“Yes, sir. We’ve taken interest rates as low as these…um, those…the interest rates can go.”

“That can’t be true. How low are the rates now?”

“Zero percent.”

“Zero! So isn’t that igniting economic growth?”

“It is reported that more and more people are choosing to move in with their parents rather than start Fortune 500 companies.”

“But it’s cheap to get a loan! Zero percent! Why aren’t people going into more debt?”

“I don’t know, sir. A lack of parking near the bank may be a problem.”

“Well, if zero percent won’t do, we’ll have to go below zero.”

“Below zero, sir? You don’t mean—”

“Oh yes, I most certainly do. Negative interest rates.”

“Negative interest rates? But that would mean that people would have to pay for the right to deposit their money. And people who borrowed money would be paid for the right to borrow it.”

“Exactly. Now let’s see them try to not go into debt and spend.”

The newspapers dubbed it “Monetary Fallacy,” but after a few months it was hard to argue with the results. Saving was at all time low, and spending at an all time high——and that was saying a lot. Sales of flat-screen televisions over 60 inches quadrupled. The number of new employees that were needed to carry those televisions from the register to the customers’ cars reduced the national unemployment rate by three whole percentage points.

And technology was not the only sector that was booming. People took out loans to make additions on their houses. Even people who already had very nice houses were finding deficiencies that they had not noticed before. Suddenly everyone had to have a charging room, filled with outlets so that people could charge their phones and laptops and eyebrow trimmers.

“Oh, you don’t have a charging room?” went a popular conversation. “Well then, looks like we’re hosting Thanksgiving this year.”

Because borrowers were paid to borrow money, some people quit their jobs so that they could borrow full time. And thus even more positions were freed up. Young people who had taken out thousands in educational loans to earn post-graduate degrees in esoteric areas like Tupperware Organizing could finally pursue their chosen field.

“Sir, you won’t believe it! The unemployment is the lowest it has ever been!”

“Excellent. And they told me I couldn’t do long division. Tell me, what is it now?”

“Zero percent.”

“Zero?”

“Why yes. Why are you making that face, sir? Isn’t zero percent what you wanted?”

“Of course not! If unemployment is zero percent, then what do they need policy wonks like us for? How will I pay for my new charging room?”

“But sir, we can’t let the unemployment rate go up in an election year.”

“Well then, if we can’t let the unemployment rate go up, we’ll have to take it even lower.”

“Sir, you don’t mean—”

“Oh yes, I most certainly do. Negative unemployment.”

“Negative unemployment? But sir, how does that work?”

“Haven’t I taught you anything?”

Posted on 26 October 2012 by Mark Kaplowitz 6

Remember When Debates Involved Debating?

When I was in ninth grade and it was announced that we were going to attend a debate by the two candidates for class president, I was surprised to hear that we even had a class president. Until that moment I had thought our class was governed by an oligarchy of characters from video games who directed the teachers to make us read things like Beowulf.

So one day, instead of spending third period in math class and discussing how a line was equal to itself, we were corralled into the auditorium so that two of our peers could talk about how they were different from each other.

The two candidates stood at podiums on the stage – one on the left, and one on the right. The candidate on the left, a very nice young woman who until then I had known only as the girl with the purple school bag, was the incumbent president. The young man on the right – rumored to be a jerk but good at math – her challenger.

After the two candidates each made introductory remarks, displaying their talent for speaking in a monotone directly into a piece of paper, students were allowed to ask questions. The first question was, “As class president, how would you create more activities for students?”

The left-hand candidate had the chance to speak first, and she said, “Thank you for your question. Activities are a very important part of a student’s life, and I know that you’re hurting for some activities. I know what it feels like to have nothing to do. Last year my parents took away my television privileges because they caught me smoking a cigarette. All afternoon I had nothing to do except stare at a blank wall. Eventually my parents realized how important television was to me and let me watch it again, and all was right. So I know what you mean, and when I’m class president I’m going to make sure that students have lots of activities.”

Then the right-hand candidate interjected, “But student activities declined by over twenty percent since you took office at the end of eighth grade! When I’m class president, we’re going to reverse that trend.”

Then the left-hand candidate said, “That’s not true. You are not using accurate statistics. You should do your homework.”

“I don’t need to do my homework,” he replied, “I’ve always been great at math. I’m in the honors class.”

Then the teacher-moderator stopped the arguing and invited the next question from a student.

“What are you going to do about the quality of the school lunch?”

The right-hand candidate said, “Thank you for your question. For years we have been under the oppression of the school lunch. There is a central authority that decides for us what we should be eating, and it isn’t good! When I’m class president, my plan is to create a marketplace of lunch vendors, so that students can decide for themselves what they want to eat.”

Then the left-hand candidate said, “Privatizing the school lunch might be nice if you get a big allowance. But for middle-allowance students, a school lunch marketplace is only going to make an expensive lunch even more expensive. The answer is to make the existing school lunch taste better. And I’m going to do that as class president.”

“And how are you going to do that?” asked the teacher-moderator.

“Oh, you want me to elaborate?” asked the incumbent. “We were told we wouldn’t have to elaborate.”

I couldn’t take it anymore. It was time to ask these candidates a question that was relevant to our lives. Activities? School lunches? These things were not important. No matter who won this election, we would still have to go to class. We would still have to get changed for gym. We would still have to read Beowulf. Before I knew it, I was standing at the microphone, clearing my throat, and asking my question.

“What exactly does the class president do?” I asked.

The candidates looked stunned for a moment. I could hear some laughter behind me, and I sensed that I had asked the single question that everyone had wanted to ask. My heart filled with such joy I felt close to tears.

And the next thing I knew, I was being escorted out of the auditorium while another student asked a question, and the candidates were articulating their five-point plans for implementing a more convenient schedule of late buses.

Posted on 19 October 2012 by Mark Kaplowitz 17

Remember When I Started This Blog?

Today marks exactly two years since I started this blog. So to celebrate, I’m re-posting the very first post I ever posted here. I read it now and feel that I have come a long way. I hope you’ll agree. – MK

Do you remember Beavis and Butthead, that cartoon on MTV?

I do.

It was spring and I was in ninth grade. A friend of mine quoted some dialogue at the lunch table one day. I watched the show that night and thought it was the funniest thing I had ever seen in my life. It was on at 9:00 or 10:00 p.m., I believe, and I started taping an episode every night on the VCR. The characters spoke to me. I too was a young man who saw the world divided into things that were cool and things that sucked.

One time my mother watched the show and forbade me from watching it anymore. I had to watch and tape in secret. I figured out how to tape the show without the television being on. I would bring the tape to a friend’s house and we would watch it and laugh and I would think to myself, “This show is never going to go out of style.”

The two main characters spent a lot of time watching television. Whenever an image of fire came on to their screen, they would shout, “Fire! Fire!” not in alarm, but in excitement. I too was excited by images of fire at that time.

Parents were outraged. Educators were disappointed. Congress got involved. The “Fire! Fire!” got edited to “Fight! Fight!” which did not make any sense. Until that time I had thought censorship was something that happened only in places like the Soviet Union. Now I knew the truth.

A few years ago while I was cleaning out some old boxes of stuff, I found my tape of Beavis and Butthead. It was marked with a simple “BB” so that my mother would not know what it was. I dusted off the VCR and popped in the tape.

You know something? It was still funny.

Heh heh. Huh huh.

Posted on 11 October 2012 by Mark Kaplowitz 14

Remember When News Was News?

By now I’m sure you’ve all heard the tale of two weddings in Philadelphia and the ensuing brawl and tragic death of the uncle of one of the brides. In fact, I’m sure you’ve more than heard of it – likely you’ve seen the video, over and over again. I know I did.

Or perhaps you’ve been more focused on the fans at the Kansas City Chiefs football game, who cheered when quarterback Matt Cassell left a 9-6 loss to the Baltimore Ravens with a concussion. There’s so much news out there it is hard to choose how to spend one’s time.

Last night I watched a cable news channel in hopes that the resident analysts would direct me to the most important stories. I happened to tune in to the middle of a report about a man who had left a teaspoon full of cereal in the cereal box, and put the box back in the cabinet, not considering the fact that he was taking up valuable cabinet space with an amount of cereal that would satisfy not even the smallest mouth. The show had lined up a panel of experts to discuss the event.

“This is further evidence of the fragmentation of the American family,” one expert said, head neatly fitting in to the box allotted to it on the screen.

“Well, I think the problem is that the husband just assumes his wife is going to take care of it,” said a second. “Clearly the kitchen is still seen as a woman’s domain. We have a long way to go.”

“I take offense to that statement,” said the third expert, a little taller than the others, and who kept ducking to stay within the confines of the box. “This isn’t about gender wars. This isn’t about family, either. This is a conspiracy by bowl-manufacturers in making us think that a teaspoon of cereal is not a serving.”

The fourth box on the screen was reserved for the host, who said to the camera, “What do you think about this guy leaving a teaspoon of cereal in the cabinet? Email us your comment to the address at the bottom of your screen. We want to hear from you.”

I changed the channel to another cable news program. This time the event was a birthday party gone awry. The parents of the little birthday boy had served soft drinks as refreshments, and several of the guests had been raised in homes where the only available beverages were water and freshly squeezed guava juice. One of the kids had filmed the entire thing with his cell phone, and now millions of viewers were treated to a grainy video of children being served soda.

This show had adopted the round table format for its experts. The nutritionist called this behavior “appalling.” The child social worker also said it was “disturbing.” The famous tort litigator – plugging his new book, “Holding Party-Throwers Accountable” – eagerly set forth several theories of liability.

“The key question,” the attorney said, “is whether the parents will be seen as acting with malice in serving the soft drinks, and not merely negligence. If its malice, it will mean big dollars. If negligence, just dollars.” The host of the round table ran the video clip again, and all agreed – myself included – that the parents’ faces were malicious as they poured cola into little plastic cups for little hands. Disgusted, I turned to yet another cable news channel.

At first I did not know what I was watching. It was another video, this one of a man, sitting on a couch, holding a remote control, and starting straight ahead at something, likely a television. He looked vaguely familiar. He had the same pullover fleece and flannel pajama pants that I was wearing at that exact moment. And even the couch on which he sat his slovenly mass looked just like my couch. Perhaps he had been my classmate in high school.

The analysts were breaking down this man’s body language and discussing the ongoing epidemic of people not getting enough exercise. One of the experts started to say that with all the cable news programs available these days, showing clip after clip of ordinary people who do not know they are being filmed, it was no wonder that they can’t pry themselves away from the screen. Then a large monster emerged from the left side of the screen, devoured the expert in one bite, and the network went to a commercial.

I changed the channel to find another cable news program. They’re always going on about how people don’t get enough exercise.

Posted on 10 October 2012 by Mark Kaplowitz 5

Remember High Top Sneakers?

When I was in fifth grade it was decided by a committee of my teacher and my parents that I could graduate from Velcro sneakers to footwear with laces. At the time these canvas sneakers that went high up on the ankle were very popular. It was like all the kids wanted to pretend they were in the 1950s and helping Marty McFly get back to the future.

The canvas sneakers that I bought were turquoise in color, and after the newness of the sneakers wore off I indulged in the custom of writing on your sneakers. Along with laced sneakers, I had also graduated to pens instead of pencils, which was good because it is hard to write on canvas sneakers in pencil.

Most other boys my age who wore the same style of sneaker had written on their sneakers “I love” and then the name of their girlfriend, or “I” and then the shape of a heart and then the name of their girlfriend. I, being far too absorbed in my quest for the lowest common denominator, had no time for girlfriends, and so wrote on my sneakers “I love toxic waste.” Somehow my parents, who had paid for the sneakers, did not appreciate my use of irony.

The following year ushered in the reign of the Nike Air. This was a sneaker made of leather but with a little plastic bubble in the side that was allegedly filled with air. I was sure that the sneakers would make me float and deliver me from the clutches of the gangs that roamed the hallways of the middle school kicking the backs of students’ feet while they walked. Oh how I was disappointed to find that the Nike Airs respected the law of gravity, although the gang members were impressed by my insecure obsession with fitting in.

And then came the Reebok Pump.

Yes, my first understanding of the word “pumps” in relation to footwear was not high-heeled women’s shoes, but rather sneakers that had an inflatable pouch inside the tongue. There was a bright orange rubber button at the end of the tongue that one would push repeatedly, particularly during class, to inflate the tongue, giving a more snug fit and greater basketball dunking capability.

The price of the sneakers was even more impressive than the inflatable tongue. At well over $100 a pair, perhaps even as much as $200, the Pumps were as unattainable for me as Z Cavaricci pants. I remember writing my Bar Mitzvah speech on the Exodus from Egypt, while fantasizing that I would receive enough money to buy a pair of Reebok Pumps and Z Cavariccis, and then stroll the hallways at my school and earn the kind of superficial respect of my peers that you see only in B-movies from the 1980s.

But the Reebok Pumps were not all fun and games. There were reports of people who pumped the Reebok Pumps so much that they cut off the circulation to their feet, which then had to be amputated, and replaced with Prosthetic Pumps.

And there were reports of people being mugged for their Pumps. How difficult it must have been to deflate and untie one’s sneakers at gun point, and then have to hold the gun while the mugger put on the sneakers and pumped them.
For me, however, the Reebok Pumps remained a fantasy. At first I told myself that the price was too high, and that I was much better of selling my family’s cow for beanstalk beans than a pair of sneakers. But I think the real reason was that I did not see myself as a pumper of sneakers. In fact, it turns that I am not even a fan of high-top sneakers at all. Today I walk the Earth in a pair of low-top loafers that can be removed easily at the threshold of my home lest the freshly swiffered floor be smudged. The shoes are dark brown and non-descript, and say absolutely nothing about their wearer except that he loves toxic waste.

Posted on 3 October 2012 by Mark Kaplowitz 17

Remember When There Were No Zip Cars?

I walked out my front door one Sunday morning to pick the newspaper up off my driveway, and I accidentally stepped on one of those zip cars. It hurt. The little, boxy car put a few sharp indentations into the soft fleshy part of my foot, and I was placed on my crab-soccer team’s injured reserve list for the next three games. That would teach me to walk outside barefoot.

At the time of the incident, I screamed in agony, and the zip car zipped away. I hopped after it, but the car slipped down a rabbit hole, and the next thing I knew I was sitting at a little round table, trying to remember whether I was supposed to go with “drink me” or “eat me.”

What a nifty idea—cars that you can rent ad hoc and drive up blades of grass like the characters in Antz. In Paris you can rent a bicycle like this, which in French is called a “velo” or “le bicycle.” The program has proved so popular that they are now considering a re-creation of the Napoleonic Wars on bicycles instead of horses, and of the Franco-Prussian War, where instead of starving Paris the Prussians will hoard all the bicycle pumps.

What else could use the “zip” concept? I think zip boats are the next zip thing. You could instantly rent a boat anytime you had the urge to sail somewhere, hopefully with Captain Ron at the helm, or put on a white suit and do a drug deal in the middle of the Indian Ocean, or you are rummaging through your parents’ attic and find an old map that obviously leads to One-Eyed Willie’s treasure and the chance to save your family’s home from foreclosure.

Even if you don’t live right next to a large body of water, the zip boats would still be useful. You could rent the zip boat, host a barbecue on it, and tell all the people you work with that you had a party “on the boat” on Saturday and that the reason you didn’t invite them was because you couldn’t find them on Facebook.

I also like the idea of zip big screen televisions that could be rented for special television moments like the Super Bowl, or the season finale of The Real Housewives of Scythia. There would be kiosks for all the latest forms of technology: LCD…plasma…ambient particles of Axe body spray that congregate in clouds above large cities.

I can imagine even zip lawyers. They could all stand in a line tethered to the metal rental stations, and dressed in varied interpretations of the term “business casual.” Pop in $15,000 (credit card reader available) and the zip lawyer would be yours to sue whomever you wanted. You would be able to commence a lawsuit against an individual or corporation of your choosing, ask them to photocopy all their bank statements and receipts and mail them to you, and then make them sit in a room at a long table for seven straight hours on a work day, and ask them questions about things they don’t remember.

The only problem would be that you would not be able to return the lawyer to just any kiosk. For wherever you tried to return the lawyer, you would keep getting told that it was the wrong kiosk, that you had to go to a different kiosk. And by the time you found the right one, there would be another $15,000 worth of charges to your credit card.

Posted on 10 September 2012 by Mark Kaplowitz 0

Remember When You Didn’t Have to Swerve Around People on Bicycles?

I was coming home from the gym and hoping I didn’t get pulled over for driving while wheezing. As I was coming around a bend and searching with one blind hand for my “coming home triumphant” mix compact disc, there on the right side of the road, yellow shirt aglow in the late summer twilight, was a man on a bicycle. This guy had the whole get-up. The helmet. The shirt. The shorts. The shoes with the metal cleats. The little dentist’s mirror shooting out the left side of his helmet. The water bottle lashed against the powerful crossbar of the bicycle’s finely tuned structure.

I’ve always prided myself on being a friend to cyclists everywhere. So it was not a problem for me to drive 15 miles per hour behind the cyclist for the next few legs of our journey to give him plenty of road to enjoy his ride. I didn’t care about the line of cars behind me. Sharing the road means making sacrifices.

After a few miles I noticed through the honking that the cyclist was waving his hand at me in a circular motion, almost as if he wanted me to pass him. I thought he was just commending my respect for his bike riding, and I went on thinking this until the cyclist side-armed his water bottle at my car, and turned off into the adjacent wood. While I was in the body shop getting an estimate on the damage caused by the impact of a hurtling polyethylene projectile holding 24 oz. of water, I meditated upon the natural end of the war of the roads.

The cyclists, with their pro-environment image and greater amounts of sweat, will gain a greater and greater portion of the road. Eventually they will win their own stage of the traffic light-changing. At four-way intersections, the traffic signals will go through a whole cycle of green/yellow/red for the cyclists, while the cars must all stay at a complete stop, their operators presumably spending the time wisely by searching around for something in their cars.

The car owners, relegated to a smaller and smaller portion of the road, will become agitated and allow the interiors of their cars to become even more cluttered. The car owners organize, and begin a series of attacks on the well-being of cyclists. They publish reports of favorable biking weather when the report is really for a hurricane. They go to sporting goods stores and mix up all the water bottles, so that bottles without BPA intermingle with bottles that have questionable amounts of BPA. They follow cyclists at a slow pace when there is plenty of passing room.

The cyclists do not take this treatment sitting down. They organize as well, and begin attacking the well-being of the car owners. They start giving misleading hand signals. They start wearing more biking accessories. They start riding really slowly on narrow roads.

At some point the tension boils over and the two groups meet at a battlefield, like Gettysburg, or the Somme, or the parking lot at Best Buy. The cyclists and car owners line up at opposite ends of the field, and their leaders meet in the middle. The leaders of the cyclists cycle up, take a sip of water from their polyethylene bottles, and remove their helmets. The leaders of the car owners drive up, do a few three-point turns so that they’re all parked at the same angle, and stare ahead at the leaders of the cyclists, while a blind hand goes looking around for things inside their cars.

The leaders agree that it is in everyone’s best interest to resolve the dispute peacefully. The solution is the carcycle. The carcycle has the body of a car but instead of an engine, there are pedals connected to the axles. So you drive the carcycle just by pedaling. The jokes about the Flintstones go away after a few months, and both cyclists and car owners adopt the carcycle as the preferred mode of travel.

And there is peace throughout the land, until the people who ride on those stand-up scooters start clamoring for their share of the road.

Posted on 31 August 2012 by Mark Kaplowitz 9

Remember the Olympics?

I want to thank the people at WordPress who were responsible for promoting my post, “Remember When There Was Only One Kind of Post-It Note,” to the Freshly Pressed page on July 25–26. It was great being able to connect with so many new readers.

Two Sundays ago I was watching diving. I had seen 70 or 80 dives that day—quite a bit above average for me—and I was being lulled by the narration of the newscasters.

“There she goes,” the sportscaster says in a whisper. “A triple somersault. Toes pointed. Oh—look at that line of sight. Splendid. Just splendid.”

After a few weeks of Olympics and Olympic-themed Google doodles, I find it hard to just return to normal civilian life where hundredths of a second do not count unless you are trying to get a seat on the Long Island Rail Road. Just this morning, as I greeted the large bear-like cat that comes to my stoop every day looking for chicken, I found that I could not snap out of Olympic-style sportscasting.

“Look at Mr. Jay-Jay,” I say in a whisper. “Look at that fluffy neck. He’s going to take the gold and…yes, the Judges have signaled that this is a new world record for fluffiness in the neck category. Splendid. Just splendid.”

I started seeing life through multicolored glasses of five interlocking rings. The convenience store became a triathlon where the athletes competed in coffee pouring, doughnut selection, and scratch-off purchase.

“Grey suit has an edge over Yankees hat in getting the coffee top on, but Yankees hat is known to make up time in the doughnut category. Of course, we all remember when he won the world championship by taking the unorthodox move of grabbing an apple fritter that was further away but better-wrapped than the closer cheese danish. Absolutely magnificent.”

At the diner, I did a play-by-play for the proprietor spearing the checks through the metal spike.

“Her hand pivots gracefully, elbow down, careful approach…and…SHE NAILS IT! Beautiful execution! And the medal count continues.”

Even at home, my life-casting continued apace. I was competing in my own event, the 400 meter setting the dinner table, and had no trouble narrating my own performance.

“He has always excelled at setting the table. But last year some bone fragments were removed from his elbow and the recovery has added seconds to his time.”

“You know,” my wife says, “you really have to stop that.”

“You know, Greg, it is astonishing how these Olympic athletes are able to train amidst the many domestic responsibilities. Family members have to make sacrifices as well.”

“Why do you keep talking like that? You didn’t even watch the Olympics.”

And I realize that she is right, that I had just watched the diving that one day and pretended like that entitled me to bask in the Olympic-spirit with everyone else who had watched far more commercials and heart-warming stories than I had. So with that I stopped my whispered narration, and started looking ahead to Sochi, Russia, where the 2014 Winter Olympics will be held under the motto, “Gateway to the future.”

Posted on 13 August 2012 by Mark Kaplowitz 13

Remember When There Was Only One Type of Post-It Note?

In the beginning there was paper, and there was tape. And if you wanted to leave a note on a page of a book, you had to tape a piece of paper bearing the note, and when you removed the note it would not come off easily, but would damage the page with its stickiness.[1] And to tape the note to another page would take more tape, for the original tape would be unfit[2] to carry out its duties.

And the 3M Corporation said, “Let there be Post-it notes,” and there were Post-it notes. And the 3M Corporation saw that the Post-it notes were good, and trademarked the name “Post-it.” The Post-it notes were canary yellow, and the 3M Corporation saw that the canary yellow was good, and trademarked that, too.

And the world was filled with Post-it notes, all of the same size, and the same color. And the 3M Corporation said, “Look, the Post-it notes are all the same, and everyone buys them. Who knows how much more we can sell if the Post-it notes were different?”

And the 3M Corporation said, “Let there be Post-it notes of not only 3 inches by 3 inches, but also of 3 inches by 5 inches, and of 4 inches by 6 inches, and of 1 ½ inches by 2 inches, and of 1 3/8 inches by 1 7/8 inches.” And the 3M Corporation said, “Let there be Post-it notes of not only canary yellow®, but also of blue, and green, and orange, and pink, and of neon colors and pastel colors.” And the world was filled with Post-it notes of every size, and every color, although the 3M Corporation was unable to trademark the colors blue, green, orange, and pink.

And the 3M Corporation created Post-it notes with lines on them for people who needed to write on lines, and Post-it notes arranged in an accordian-style for people who needed to pull notes out of dispensers. And world was now filled with Post-it notes of every size and color, and every design and arrangement.

And the 3M Corporation said, “It is not good for the Post-it notes to be alone. We shall make helpmeets for them, so that they shall not be alone in the office supply storeroom, or mail room, or closet for companies that are too small or cheap to dedicate an entire room to office supplies as I have commanded. And so that we shall make a greater return for our shareholders.” And the 3M Corporation put the Post-it notes under a deep sleep, and took a piece of the patented low-stick adhesive, and formed around it Post-it tabs that could mark books of learning and pages of deposition transcripts that contained incriminating testimony so that lawyers could easily indicate which pages they wanted photocopied.

And the 3M Corporation created Post-it tabs of the same material, but that were much smaller, and some were loaded into a pen, and some were loaded into a highlighter. And the 3M Corporation created Post-it tabs that were more durable, that would not wrinkle or crease or tear with normal use. And the 3M Corporation created Post-it tabs that were narrower, and called “flags,” some with arrows, and some without arrows, and some that came in pop-up dispensers, and some that did not come in pop-up dispensers. And the 3M Corporation saw that it was good.

And the 3M Corporation said, “The low-stick adhesive is not sticky enough for some people.” And the 3M Corporation created a Post-it note with a super sticky adhesive, and called these notes “Post-it® Super Sticky Full Adhesive Notes.” And these Post-it® Super-Sticky Full Adhesive Notes were truly the stickiest notes that the world had ever seen, and did not drop off pages easily, and gave people the confidence that their notes would stay put, but which sometimes damaged the page or ink when removed, as the 3M Corporation warned on the package.

[1] Older versions had “holiness.”

[2] Others “unclean.”

Posted on 24 July 2012 by Mark Kaplowitz 132

Remember When There Were No Interactive Graphics?

You may recall that about a year ago we ran a post here titled, “Remember When There Were No “TIPS” Jars?” It was a pretty terrible piece and I forgot about it almost as soon as I published it. Well, about a month ago I received an email from someone who had prepared an interactive graphic on tipping for an organization known as the Hospitality Management Schools. She had come across the tipping post, and wondered if I could take a look at the interactive graphic on tipping, and see if perhaps it would be of use to my readers.

My first thought was that I was not sure if anything posted here is of use to my readers. But after a month of procrastination, two follow up emails, and a very bad dream in which I found myself inside an interactive graphic that showed my recurring dreams by subject in high school, I finally checked out the tipping site. And if you check it out, I think you’ll come to the same conclusion I did: the graphic is much more valuable than the static text you find here.

What did we do before we had these nifty interactive graphics? We had to imagine the characters and figures moving. Back during the oil embargo of the early 1970s, people had to imagine the reduction in the production of oil and the corresponding increase in gas prices and pants bottoms. Back during the Plague, people had to imagine the increase in rainfall and corresponding graphic of corpses piled atop a wooden cart being pushed by Eric Idle, yelling, “Bring out yer dead!” Back during the Roman Empire, the emperors would have had to imagine a little arrow along a timeline that could be pushed with a corresponding red splotch growing all around the Mediterranean Sea.

I wish there had been an interactive graphics website when I was taking chemistry. There would have been a red stick figure for the acid and a blue stick figure for the base, and they would join hands and become salt and water and a polypropylene bottle to hold the water.

An interactive graphic would have become really handy when we were reading Hamlet in English class. The landing page would have stick figures of all the main characters—Hamlet, Ophelia, the joking friend who always comes in through the kitchen door—and clicking on each one would start an animation of their gruesome death without the effort of parsing through the lines of “What ho, Sirrah?” and “S’blood” and “Methinks this play hath much movie logik.”

If you search for interactive graphics, you are likely to find graphics on topics in economics or history or something else that isn’t going to make you the life of any party on this planet. What they need are more interactive graphics about the practical side of life. Like an interactive graphic on mowing the lawn. There would be buttons showing different sizes of lawn, and a corresponding meter showing the day in the week in which the mower of the household would start being asked if he was going to mow the lawn that weekend.

Or an interactive graphic showing the Nielsen rating of Keeping Up With the Kardashians on the X-axis, and the number of people who can place the Civil War in the correct half-century on the Y-axis. Or demonstrating how to politely take a seat in the middle of row at a crowded movie that has already started. Or on how to keep an open syrup bottle from making all the adjacent containers sticky.

But I guess tipping is as important a practical activity as there can be. Few things in life cause me more stress than how much to tip the various folks who through conscious effort make my life more pleasant. The interactive graphic dispelled every question I could ever have. In fact, I was so engrossed in the educational animation that I forgot to go out to a restaurant, get a pedicure, or have a café au lait sculpted by my town’s most celebrated barista.

Posted on 9 July 2012 by Mark Kaplowitz 5